Introducing: The Star Splitter

Hey everyone.

I wanted to explain the changes that you’re ultimately noticing here and on my associated social media presence. The Forty-Six Billion Light Year Zone (46BLYZ) is no more. In its place is the new brand: The Star Splitter. All of the old posts and other content created under the 46BLYZ name will live on under The Star Splitter brand, and old links should redirect to the new domain (let me know if you see anything funky).

For those that are curious, I’ll briefly explain why the change is taking place and how I decided on the new brand.

For starters, the 46BLYZ brand was an idea that sounded good in my head but never really got the traction I had hoped it would. Many visitors to the site never knew what 46BLYZ stood for, or if they did, they still didn’t understand the meeting.

46BLYZ came out of my frustration with the attention paid to celebrity culture, and a lack of such attention placed on the sciences. I wanted to imitate celebrity sites like TMZ. TMZ, as you may or may not know, stands for Thirty Mile Zone–alluding to its coverage of celebrity news within Hollywood and the 30 miles that surrounds it. 46BLYZ stood for the Forty-Six Billion Light Year Zone; 46 billion light years being the radius of our observable universe. I did a poor job explaining this or following up on my promotional plans to get this message out and ultimately just created a space website with an impossible-to-remember address that many people probably thought was just some sort of spam site.

Lesson learned.

The Star Splitter takes its name from the Robert Frost poem of the same name. The poem tells the story of a man that burned down his house for the insurance money, so he could afford a telescope that the whole town could use. Telescopes have the ability to resolve what might appear as a single star to the naked eye into multiple stars, thus the nickname ‘star splitters’. It’s a beautiful poem, but it also carries bits of mischief and humor. These are qualities that I try to capture in my space writing.

Aside from the brand, not a lot will change around here–at least in the short-term. I am committing to a more regular posting schedule however, and I have some pretty interesting stories coming up soon.

Thanks for taking the time to view this site. Please share it with your friends on social media. If you ever have any questions or suggestions, please feel free to contact me through Twitter, Facebook, or by leaving a comment on any of these posts.

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